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Online Reputation ManagementLike it or not, people are talking about you online. They're talking about your brand, your products, industry and competition. Do you know what they are saying? If not, why not? Can you afford not to listen?
There is a relatively new industry burgeoning on the Internet. It's called Online Reputation Management. This is the practice of monitoring the conversation going on about you or your brand via the various forms of social media, such as blogs, instant messaging, social networks, forums, ranking and review sites, or anywhere people have the opportunity to express their opinion.
According to Wikipedia, a complete reputation management strategy involves three components:
1. Maximizing the appearances of positive online references for a person or company.
2. Building an online identity in the event the web presence is minimal or nonexistent.
3. Solving online reputation problems.
Monitoring the conversation that's taking place is a fundamental part of this...
View full story on eCommerce and Entrepreneurship Blog |
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