How to Expand Your PPC Keyword Portfolio

Paid search is all about keywords. The more targeted keywords you have in your accounts, the more sales you are likely to realize from pay-per-click advertising. Invest just 10-20 minutes per day reviewing new keyword ideas – it will pay off big time in the long run. Below is a list of helpful tools to get started. Microsoft’s Keyword Mutation Detection The easiest (and cheapest!) way to squeeze extra juice out of your PPC campaigns is to sprinkle misspellings across top performing campaigns. Microsoft’s tool does a great job at generating misspelling variations that matter. You don’t need to have thousands of keywords that a lot of other misspelling generators on the web offer. Focus on high traffic terms such as top product names an...